Fashion Jazzed Up

One of the most glorious eras in history was the 1920’s. The jazz, the clubs and everything that was prohibited found a voice during this time. By the end of World War One, there was a sense of optimism in the air, but the loss and destruction was immense. The only country to reap any benefits was America. Their contribution of arms and ammunition made America a very prosperous country. And the start of the 20^th century saw drastic changes; it seems that society was purging the war away. Morality blurred and society became more liberal. Fashion was obviously affected, along with ideas, and fashion too became liberal.

One of the factors that influenced this change in fashion was the evolving role of women. With men busy with the war, women started sharing the role of the bread-earner and after the completion of the war this continued. This brought about a change in the way women dressed; trousers crept into their wardrobes, and the dresses lost length, but fashion was still conservative but soon changing.

              

The 1920’s were about living in the moment, instant gratification became the way of living. The entertainment industry accelerated with silent movies and music changed with comets and trumpets creating jazz in the expert hands of Louis Armstrong. Another thing that has gained prominence during this time was a phenomenon called the ‘Roaring Twenties’.

This new found freedom and the need of instant gratification were reflected in the fashion. Clubs were on the rise and no matter the lack of legality of these establishments they became the hub where people exercised this liberalization.

Men’s fashion was known by high waist jackets paired with a belt and hats. 

On the other hand a ‘new class’ of women emerged called the ‘Flappers’ with bobbed hair, who wore short skirts with hair bands with feathers tucked, a long string of pearls, along with dramatically lined lips as a ‘cupid’s bow’ and smoky eyes who listened to jazz and visited the clubs. 

They were considered impetuous because of their excessive makeup, drinking, smoking and having casual relationships. They listened to jazz, danced, drank and wore dazzling clothes.

The fashion style of the 1920s has been so exceptionally stunning that the students of Whistling Woods Neeta Lulla School of Fashion had to recreate it. 

Under the expert guidance of Belinda Bawa and taking inspiration from the ‘The Great Gatsby’, a classic example, the students designed their first shoot for a specific look. The scenario was an underground club. 

The task was more challenging because along with their own designs they had to create looks for models too. The students had a fabulous time and were able to capture the essence of 1920’s fashion beautifully.