WWNLSF Master with Anna Romaczuk on Visual Merchandising

Anna Romaczuk, Visual Merchandiser, Only

 Visual Merchandising, to start with is the set up that a retail store has in order to display their product in a way to appeal to the buyers.

We had a lovely session with Anna Romaczuk, Visual Merchandiser of the fashion brand "Only", who shared her experience and insight on the creative and commercial aspect of visual merchandising and how it affects a brand's image, awareness and attract buyers.

Anna Romanczuk interacting with WWNLSF Students at the Masterclass

While talking about Visual Merchandising, she touched important and interesting aspect like Mannequin set-up, window display, store layout, product display, new launches of products, that a Visual Merchandiser needs to take care of.

Talking about Mannequins and Window Display, she mentioned that these are the points that attract buyers the most. Hence, these areas in the store should be decorated in an appealing way and should display the latest products, the products on the other hand should be in  sync with the demand of the time, for eg. depending on the occasion or festival that's round the corner and should definitely be in line with the trend of the season. While addressing all the real-time factors, Visual Merchandiser should be well aware of the brand's fast-moving and best-seller products to have it upfront, gaining buyer's attention and making it easily accessible.

Anna Romaczuk with WWNLSF Faculty Avneet Jotwani

India, as a fashion market is also evolving and opening up options and avenues for Visual Merchandising both as an in-store aspect and career options.

She also added that Visual Merchandising is an area, where people need to be open up to experiment with themes, feedback and analysis from professionals across segments to get a grasp of how the visual is perceived by visitors/buyers or onlookers. One need to keep experimenting with stuff to understand one's area of expertise.

It was a pleasant interactive and engaging session, where students got to learn a lot from Anna Romanczuk. Also, we were delighted to have her appreciation in terms of how our course curriculum encompass the major aspects of Visual Merchandising, thus giving students an exposure and understanding of various fields that will come handy for the aspiring designers to understand the market and operate accordingly as professionals.

Anna Romczuk with WWNLSF Students