Visual Merchandising by Aspiring Students

Education in its own right is important; after all it sets a strong foundation to build your career on. This idea is applicable to every field, be it a career in the fields of academics or if you want to run free in the creative field. Fashion designing and the various fields inspired by the fashion world follows the same idea. But the catch comes when you realize theoretical education is not enough. Piratical knowledge is imperative and more so in some fields than the others. Whistling Woods Neeta Lulla School of Fashion implements these ideas into their curriculum to give the young aspirant all round training. The most recent example of this is our students collaborating with two outlets of Shoppers Stop to display their skills in Visual Merchandising.

Ten students divided themselves into two groups and collaborated with Shoppers Stop outlets in Chembur and Andheri respectively. They explored and enhanced their Visual Merchandising knowledge by putting them to practical use. They conceptualized and created the store window for both these outlets.    
  

The first group that took over the Shoppers Stop store in Chembur created a wedding display. With the wedding season just around the corner, the brides-to-be will be on the lookout for their dream wedding wear. The students explored this possibility by showcasing a ‘Contemporary Indian Bride’.

The main focus of the display was a dramatic drape of 2 saris that was selected from the in-store brand 'Kashish'. A mannequin was dressed in a fancy turban and draped in a sari.

Rattrap cages hung displaying shoes from the brand. A jewelry chest displayed the best from ‘Kashish’ and ’Haute Curry’. Satin curtains, red carpets, and hanging mirrors gave an elegant wedding feel to the display.

The second group dwelled on the lure of unconquered and unexplored thrills and fear alike. The window display at Andheri’s Shoppers Stop was a ride to the crest of a thrill confronting fear and venturing into the unknown.

Smashing mental and physical barriers, they swing open the doors to new frontiers, possibilities, and hope. The display was a tribute to the cornerstone of human evolution- an evolution from the deep dark caves of stone-age to the deep dark alleys of this universe. IJeans Wear was chosen for the quintessential explorer. Every article used for the display signified an explorer’s experience.

The two displays by the students showed their varied skills and prepared them a little more for the practical world.