Vogue reverently called and considered the Fashion Bible by fashionistas. For well over a century, people have turned to Vogue to keep up with the world of fashion. A globally recognized fashion and lifestyle magazine, Vogue is published monthly in more than 20 different national and regional editions by Condé Nast.
The incredible journey began when Arthur Turnure founded a weekly publication magazine in the year 1982. The first issue of Vogue was published on December 17th, 1892 in America. He wanted to represent the lifestyle of the upper class. Vogue has to be, he quoted, “in the highest degree an aristocracy founded, in reason and developed in a natural order…The ceremonial side of life attracts the sage as well as the debutante, men of affairs as well as the belle.”
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| Arthur Turnure |
The first editor of the Vogue magazine was woman named Josephine Redding whose first task was to come up with a name for Turnure’s publication. Flipping pages after pages, she came across a word which meant “mode or fashion prevalent at any particular time, popular reception, repute, generally used in the phrase ‘in vogue’: as, a particular style of dress was then ‘in vogue’, such opinions are now ‘in vogue.’” Hence, the magazine was moniker Vogue by Redding.
After a few years of Arthur Turnure’s death, the ownership of Vogue exchanged hands. After much negotiation in 1905, Vogue was bought by Condé Montrose Nast. The fact that the magazine dealt with fashion, society, and the ceremonial side of life, catering to the small circle of elite New Yorkers was the aspect that drew Nast towards the magazine. For Nast, Vogue was a bridge that connected the worlds of the social elite who desired to purchase luxury goods with those who produced and sold such commodities. Nast made some drastic changes, for example, from a weekly publication he turned it into a bi-weekly magazine. He established Vogue in Italy and France. The profits significantly went up and by 1911, Vogue became a prestigious brand. It garnered a kind of loyalty and veneration over the years, a position Vogue continues to enjoy.
Vogue has gone through a lot of ups and downs, it has had a lot of notable editors and in the end, and it has always emerged as victorious. Vogue is not solely about the dressing of celebrities, it inspires to live, communicated, eat, drink and socialize.
Today, getting on the cover of Vogue magazine is a dream of every celebrity. They set the trend and captured the world of fashion in its pages and therefore Vogue is considered as the fashion’s bible!
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