Fashion bloggers have become an influential force in the fashion industry. From small indie designer to the elite of fashion industry, these bloggers cover ever significant occurrence in the fashion world.
Starting in the early 2000, bloggers shook up the fashion business by changing the way fashion was viewed. Masses of people started following social media around this time and blogs became one of the major mediums of communication. Fashion bloggers started presenting a platform for the consumers to interact and connect. Also, buying habits of almost 31% of people were influenced by fashion bloggers as they held power to shape the public perception of a brand. Realising this, big fashion brands started incorporating fashion bloggers in their marketing initiatives. Even fashion magazines like Vogue, EELLE, GQ, and others started tying with well-known fashion bloggers.
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| Kristina Bazan |
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| Leandra Medine |
Today, fashion bloggers are seen as A-listers at some of the key shows. For instance, Louis Vuitton invited Fashion Blogger Kristina Bazan for its Gstaad opening. Also, Marc Jacobs Intl, for their Marc Jacobs runway show collaborated with prominent blogger Leandra Medine. Even, Dolce & Gabbana promoted their limited-edition Light Blue fragrance through this blogger network. In India, too, this trend is catching, where famous fashion bloggers like Miss Malini, Rhea Gupte, and Ruhi Sheikh have become a regular at fashion weeks.
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| Miss Malani |
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| Rhea Gupte |
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| Ruhi Sheikh |
Similarly, hundreds of bloggers today make and break fashion trends. Some of the most prominent ones are Wendy Nguyen’s ‘Wendy’s Lookbook’, Leandra Medine’s ‘Man Repeller’, Christene Braberich’s ‘Refinery29’, and Jennine Jacob’s ‘Independent Fashion Bloggers’.
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| Wendy Nguyen |
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| Jennine Jacob |
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