Career in Fashion Brand Management

The market today has evolved into a more complicated and competitive affair and the fashion industry is no different. Creating a brand seems to have become a necessity, more so in the world of glamour. Everyone is in a race to create the best brand, which is why it plays an even greater role in the fashion industry where everything depends on the name, be it a fashion house or a particular designer. Names like Neeta Lulla, Rock S and Manish Malhotra are brands in their own right. Creating a brand is not everything, growing and managing it is the key to future successes. The designer may have a hand in creating the brand, but managing or branding is not their job. The fashion brand managers are the ones who fit this job description.

Before anyone ventures into this field, understanding the meaning of ‘brand’ and its distinction with branding is imperative. Brand and branding are not new concepts, but have been around forever. The only thing that has brought these terms to the forefront is that organizations and businesses have started realizing their importance now. There are various definitions for brand, but to sum it up in one line, brand is the identity of a product, service or idea of any organization. Brand is not just a logo or name, but something through which the customers recognize the business or organization and everything it stands for. Branding on the other hand is about building the brand. Identifying what the brand will represent is branding. 

In the world of fashion brand is everything; once a designer or fashion house have established their brands there is no going back. Versace, Gucci, Chanel are some brands that have built up an amazing branding. More and more fashion and luxury brands are emerging and in order to stay at the top a good brand manager is required. Their job description basically encompasses to come up with strategies that will ensure a secured space in the market for the brand and to recognize the target audience and their needs. 

An aspirant interested in pursuing a career in Fashion brand management should embark on the first step, which is obviously a formal education. But along with an education in management they need to know and understand fashion and its trends. Luckily there are institutes like Whistling Woods Neeta Lulla School of Fashion that have courses like MBA in Fashion Management that will help a student in becoming a specialist in shaping, renewing and communicating brand qualities with a singular focus.

Get an MBA in Fashion Management

The Fashion industry is one of the toughest to break into, and it is even tougher to stay entrenched. It is a huge, dog-eat-dog industry but yet an enticing career option. To increase the success rate of an aspirant’s presence in the field a formal fashion education is a must as it paves a career path for you. We at the Whistling Woods Neeta Lulla School of Fashion are one of the first fashion schools with courses pertinent to every aspect of the fashion industry.

Our MBA in Fashion Management is a course that deals with the business aspect of the fashion industry. The two year course covers every nuance of the business. Divided into four semesters, the course is a guide into the world of fashion business. You should be thoroughly informed about any course before venturing into it. Keeping this in mind, let’s take a detailed look at the MBA in Fashion Management.

The first semester includes topics like Management Processes and Organization, Organizational Structure and Behavior, Business Communication, Financial Accounting, Principles of Fashion Business, Introduction Retail. The central idea of this semester is to create an awareness of the interrelationship between fashion business, design, culture and media from practical, theoretical and commercial perspectives by learning the underlying industry concepts and principles associated with the fashion business. It will provide a coherent and systematic knowledge of fashion in its aesthetic, commercial, theoretical and cultural context.

Marketing Management, Managerial Economics, Statistics for Management, Business Law, Trend Forecasting and Range Development, Fashion Marketing and Communication are topics covered in the second semester. The objective is to provide a comprehensive view of the dynamic subject of fashion range planning. It is an all-inclusive guide aimed primarily at fashion students. Providing an overview of the entire process, from market research to color theory and forecasting till the final range is developed, this semester further lays the groundwork for successful fashion career.

The topics for the third semester are Financial Management, Management Information Systems, Human Resource Management, Entrepreneurship Development, Buying and Merchandising, Visual Merchandising. This semester concentrates on students learning financial and merchandise assortment planning. The course defines the merchandiser’s duties within a retail organization and teaches students how to develop a financial plan. They will understand the need to extract data from the system, analyze data for future planning and allocation, and manage inventory levels, sales and turns.

The last semester explores topics like Strategic Management, Change and Knowledge Management, Business Research Methods, Managing Interpersonal Effectiveness, E-Business & E-Retail, Fashion Brand Management. The module aims at ecommerce. Businesses are recognizing the internet’s role in the decision process that organizations go through in analyzing and purchasing goods and services. The course highlights the manner in which marketing, communication, branding, retailing should be done to build process that organizations go through in analyzing and purchasing goods and services. The course highlights the manner in which marketing, communication, branding, retailing should be done to build a successful fashion ecommerce business and scale it up with cost effective tools of digital marketing.