Fashion
merchandising as a career is gaining prominence in the contemporary fashion
industry. Knowledge is power, therefore, before entering the field of Fashion
Merchandising it is best be aware about the field. And, to get you started,
here are some insights in the creative field of Fashion Merchandising.
What is Fashion
Merchandising?
Fashion
Merchandising is a board term that encompasses the business side of the fashion
industry, from retail to advertising. It involves buying, pricing, marketing,
displaying, and selling apparels or accessories.
What is the role
of a Fashion Merchandiser?
The
role of a Fashion Merchandiser is diverse and vast. Their responsibility is to
get the right merchandise, in the right place, at the right time, and in the
right quantities. A Fashion Merchandiser is also a buyer who selects what items
will be stocked in a store. This merchandiser is, thus, expected to have basic understanding
of the fashion history, market trends and customer sensibility. A Fashion
Merchandiser also plays a key role in deciding the pricing and marketing
strategy of a brand.
What it takes to
be a Fashion Merchandiser?
For
one, a merchandiser should have a knack for understanding the creative side of
fashion designing along with having a head for business. Then, a merchandiser
must also have good knowledge about styling, advertising, marketing and brand management.
How to be a
Fashion Merchandiser?
Undertaking
formal education in a fashion school like Whistling Woods- Neeta Lulla School
of Fashion is the first step in building a career in the field of Fashion
Merchandising. In a fashion school like Whistling Woods- Neeta Lulla School of
Fashion, an aspiring merchandiser will gain knowledge key aspects of
merchandising like visual, retail, export, which covers the vast field of
‘Fashion Merchandising.’
