A few years when various online fashion stores were launched no one anticipated the heights it would reach. Now, the online stores have mushroomed left, right and center. There are some few names that stood apart on the online market and Myntra is one of them. Established in Bangalore in the year 2007, Myntra started with a vision to be India’s largest on-demand, personalized fashion portal. Now the online store, houses at least 500 leading domestic and international brands. Pioneering a one of a kind event, Mukesh Bansal, CEO of Myntra announced the first ever Myntra Fashion Weekend Fashion Weekend. Lisa Haydon, the model-turned-actress was present for the formal announcement of the event. Myntrs.com and IMG Reliance are coming together to host this event which Myntra aims to combine fashion, beauty and lifestyle into a beautifully crafted exhibition and runway shows.
The event is slated to be held from 3rd to 5th October, 2014 and the venue for this event is the Palladium Hotel in Mumbai. The event is designed to reduce the distance and forge a connection between the brands and their loyal consumers. The fashion weekend boasts more than 100 talented designers and adored brands exhibiting their exclusive and trend setting creations. The extravagant event has promising and beneficial outcomes to the visitors.
The exciting three-day event commence with the opening show that exhibits the fall trend recommended by Lifestyle portal Myntra.com. The show will be lead by designer Rina Dhaka. Moreover, former Miss Universe and actress Sushmita Sen is going to be all geared up to walk the ramp as the showstopper for Rina Dhaka’s show. The fashion dose on day one continues with fabulous shows from Masaba+Monica, Dogra+ShivanThe exciting three-day event commence with the opening show that exhibits the fall trend recommended by Lifestyle portal Myntra.com. The show will be lead by designer Rina Dhaka. Moreover, former Miss Universe and actress Sushmita Sen is going to be all geared up to walk the ramp as the showstopper for Rina Dhaka’s show. The fashion dose on day one continues with fabulous shows from Masaba+Monica, Dogra+Shivan and Narresh.
Day two is all about The Future of Fashion. The event will feature the very talented Huemn, Ikai, Surendri, [Ka] [Sha] and Quirk Box that will be presented by Aki Narula. Bollywood superstar Hrithik Roshan will close the amazing three-day event by launching his lifestyle and casual wear brand HRX, [Ka] [Sha] and Quirk Box that will be presented by Aki Narula. Bollywood superstar Hrithik Roshan will close the amazing three-day event by launching his lifestyle and casual wear brand HRX and will walk the ramp for the same.
Besides the fashion shows, the other highlights of the event are Vogue Fest Pop-ups where the fashionable folks from all over India will showcase their best wares. All through the event there will be stores that will sell everything fashion from clothing to accessories to home décor. Myntra and Filpkart Popup Centre Popup Centre gives, you the chance to explore the various preferred brands that exclusively retail on Myntra.com. In Look Good Hub get styling tips from the experts and in Beauty Hub Popup Centre gives, you the chance to explore the various preferred brands that exclusively retail on Myntra.com. In Look Good Hub get styling tips from the experts and in Beauty Hub pamper yourself. As if that wasn’t enough, there will be live acts, gripping performances by renowned musicians and other lively actives.
Every fashion fanatic should definitely check this event out. Here you get a chance to rub shoulders with fashion’s who’s who!
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