World’s biggest national and international fashion brands are
venturing into e-commerce. In 2014, about 40 million consumers shopped online
in India. This number is anticipated to go up to 65 million in 2015.
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A decade ago no one anticipated that e-commerce
would rise to such an extent. Today, e-commerce has not only evolved, but has
also opened up many doors -- from creating new ways of shopping to providing an
established platform for young designers to showcase their talent.
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| Flipkart |
The other
trend that is seen recently, is the rise in e-commerce mobile apps. In fact, it
is reported that leading portals like Myntra and Flipkart will eventually
become mobile app-only stores.
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| Myntra |
This trend of mobile apps in e-commerce is just the
beginning. Both Myntra and Flipkart have witnessed that customers have started
to prefer mobile apps than shopping through laptops and computers. In fact,
this trend is said to be followed by over 70% of the customers in India in the
coming years.
rakhi
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