Insight in the Field of Fashion Merchandising

Fashion merchandising as a career is gaining prominence in the contemporary fashion industry. Knowledge is power, therefore, before entering the field of Fashion Merchandising it is best be aware about the field. And, to get you started, here are some insights in the creative field of Fashion Merchandising.

What is Fashion Merchandising?

Fashion Merchandising is a board term that encompasses the business side of the fashion industry, from retail to advertising. It involves buying, pricing, marketing, displaying, and selling apparels or accessories.

What is the role of a Fashion Merchandiser?

The role of a Fashion Merchandiser is diverse and vast. Their responsibility is to get the right merchandise, in the right place, at the right time, and in the right quantities. A Fashion Merchandiser is also a buyer who selects what items will be stocked in a store. This merchandiser is, thus, expected to have basic understanding of the fashion history, market trends and customer sensibility. A Fashion Merchandiser also plays a key role in deciding the pricing and marketing strategy of a brand.

                              

What it takes to be a Fashion Merchandiser?

For one, a merchandiser should have a knack for understanding the creative side of fashion designing along with having a head for business. Then, a merchandiser must also have good knowledge about styling, advertising, marketing and brand management.

How to be a Fashion Merchandiser?

Undertaking formal education in a fashion school like Whistling Woods- Neeta Lulla School of Fashion is the first step in building a career in the field of Fashion Merchandising. In a fashion school like Whistling Woods- Neeta Lulla School of Fashion, an aspiring merchandiser will gain knowledge key aspects of merchandising like visual, retail, export, which covers the vast field of ‘Fashion Merchandising.’