Friday 18 March 2016

Designers' Perspective, by WWISFD Faculty, Shilpa Soneji

When a designer wants to design a garment, he begins with a picture of the client in mind. He then breathes life into this picture by adding depth to it. Which reflects the person, the personality, the occasion and the other requirement like location, budget and social norms, if applicable.  Keeping all the above in mind the designer put down his thought, design on paper through Illustration.

While coming up with a design the designer mentally analyses the physical virtues of the client and look at ways to exchange them while objectively noting the flaws and finding innovative ways to push them into the background.

Finally, once the assemble is ready, the styling of the entire look is worked on from the hair and makeup to the accessories and shoes. This entire mental design process is then finished, often without a conscious thought. For instance, if a lady wants an evening gown, and she is petite, long vertical line with the help of pleats would help add length if it is made in generous proposition, a gracefully open and broad neck line would add length to her neck and face, if she is pale; a bright color that reflects the undertone of her skin and bring out her natural glow would be ideal…. and so on so forth.


In conclusion, it is a designer’s prime objective to weave a seamless connect between the client’s desires and the designer’s vision. This amalgamation of creative thoughts should be unique and individualistic, reflecting not only the designer’s creativity but more the client and her personality.

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