Get an MBA in Fashion Management

The Fashion industry is one of the toughest to break into, and it is even tougher to stay entrenched. It is a huge, dog-eat-dog industry but yet an enticing career option. To increase the success rate of an aspirant’s presence in the field a formal fashion education is a must as it paves a career path for you. We at the Whistling Woods Neeta Lulla School of Fashion are one of the first fashion schools with courses pertinent to every aspect of the fashion industry.

Our MBA in Fashion Management is a course that deals with the business aspect of the fashion industry. The two year course covers every nuance of the business. Divided into four semesters, the course is a guide into the world of fashion business. You should be thoroughly informed about any course before venturing into it. Keeping this in mind, let’s take a detailed look at the MBA in Fashion Management.

The first semester includes topics like Management Processes and Organization, Organizational Structure and Behavior, Business Communication, Financial Accounting, Principles of Fashion Business, Introduction Retail. The central idea of this semester is to create an awareness of the interrelationship between fashion business, design, culture and media from practical, theoretical and commercial perspectives by learning the underlying industry concepts and principles associated with the fashion business. It will provide a coherent and systematic knowledge of fashion in its aesthetic, commercial, theoretical and cultural context.

Marketing Management, Managerial Economics, Statistics for Management, Business Law, Trend Forecasting and Range Development, Fashion Marketing and Communication are topics covered in the second semester. The objective is to provide a comprehensive view of the dynamic subject of fashion range planning. It is an all-inclusive guide aimed primarily at fashion students. Providing an overview of the entire process, from market research to color theory and forecasting till the final range is developed, this semester further lays the groundwork for successful fashion career.

The topics for the third semester are Financial Management, Management Information Systems, Human Resource Management, Entrepreneurship Development, Buying and Merchandising, Visual Merchandising. This semester concentrates on students learning financial and merchandise assortment planning. The course defines the merchandiser’s duties within a retail organization and teaches students how to develop a financial plan. They will understand the need to extract data from the system, analyze data for future planning and allocation, and manage inventory levels, sales and turns.

The last semester explores topics like Strategic Management, Change and Knowledge Management, Business Research Methods, Managing Interpersonal Effectiveness, E-Business & E-Retail, Fashion Brand Management. The module aims at ecommerce. Businesses are recognizing the internet’s role in the decision process that organizations go through in analyzing and purchasing goods and services. The course highlights the manner in which marketing, communication, branding, retailing should be done to build process that organizations go through in analyzing and purchasing goods and services. The course highlights the manner in which marketing, communication, branding, retailing should be done to build a successful fashion ecommerce business and scale it up with cost effective tools of digital marketing.