Career in Fashion Brand Management

The market today has evolved into a more complicated and competitive affair and the fashion industry is no different. Creating a brand seems to have become a necessity, more so in the world of glamour. Everyone is in a race to create the best brand, which is why it plays an even greater role in the fashion industry where everything depends on the name, be it a fashion house or a particular designer. Names like Neeta Lulla, Rock S and Manish Malhotra are brands in their own right. Creating a brand is not everything, growing and managing it is the key to future successes. The designer may have a hand in creating the brand, but managing or branding is not their job. The fashion brand managers are the ones who fit this job description.

Before anyone ventures into this field, understanding the meaning of ‘brand’ and its distinction with branding is imperative. Brand and branding are not new concepts, but have been around forever. The only thing that has brought these terms to the forefront is that organizations and businesses have started realizing their importance now. There are various definitions for brand, but to sum it up in one line, brand is the identity of a product, service or idea of any organization. Brand is not just a logo or name, but something through which the customers recognize the business or organization and everything it stands for. Branding on the other hand is about building the brand. Identifying what the brand will represent is branding. 

In the world of fashion brand is everything; once a designer or fashion house have established their brands there is no going back. Versace, Gucci, Chanel are some brands that have built up an amazing branding. More and more fashion and luxury brands are emerging and in order to stay at the top a good brand manager is required. Their job description basically encompasses to come up with strategies that will ensure a secured space in the market for the brand and to recognize the target audience and their needs. 

An aspirant interested in pursuing a career in Fashion brand management should embark on the first step, which is obviously a formal education. But along with an education in management they need to know and understand fashion and its trends. Luckily there are institutes like Whistling Woods Neeta Lulla School of Fashion that have courses like MBA in Fashion Management that will help a student in becoming a specialist in shaping, renewing and communicating brand qualities with a singular focus.