Fashion Merchandising as a Potential Career

The fashion industry has over the years encompassed every aspect of the art and business world. This highly creative field offers jobseekers careers in various fields tailored to their liking. A career in Fashion Merchandising is proving to be one of the most important aspects in the field of fashion.

Fashion merchandising is the business side of the fashion industry. It creates a link between fashion creators and buyers. Along with having an eye for fashion, an aspirant should also have a strong business sense. A rather broad term, a fashion merchandiser’s responsibility is to deliver the apparel requests and meet the needs of customers and designers. The job description also includes developing campaigns, displays, advertisements and marketing, creating sales strategies, customer relations and creative technologies as required. They not only have to ensure accessibility of the merchandise but also make sure it appeals to the targeted customers. Basically buying, pricing, marketing, displaying and selling of garments and accessories are things a fashion merchandiser must take care of.

For a successful career in this field, possessing a formal education is crucial. You need to know the ins and outs of the business and having a good fashion sense is just a bonus. Developing your business skill is of the utmost importance. You must polish your marketing strategies, know which store should sell what and how to recognize fashion trends and, of course, learn to predict future trends.

The other point of importance is that of an internship, which has been emphasized time and again. No matter the career you opt for, having an internship will definitely build a strong foundation. You will get familiar with the ways things work in the business world and once you complete your education you will have enough knowledge to forge your own success story in the real world. There are fashion schools that provide placements and internship options, so do your research about the school you want to join.

We at Whistling Woods Neeta Lulla School of Fashion have a diploma course which specializes in various fashion aspects. As a part of the Fashion Merchandising course students are introduced to the three key aspects of merchandising, namely visual, retail and export. This module will aid students by increasing their global awareness of the fashion industry and identify where opportunities exist. A student’s knowledge base is enhanced by attending workshops, presentation, group projects and eminent guest lecturers from the fashion industry. Through our courses, we look to not only build the practical knowledge a student possesses but also augment their theoretical knowledge since the latter is of key importance in the professional world. Explore a career in fashion with us and get ready to do what you love!