Career in Fashion Marketing & Fashion Communication

Fashion Marketing and Fashion Communication are two streams of the fashion industry that are not as extensively known compared to others, but are as critical career lines as any other in this industry. Most aspects of fashion designing needs highly sharpened creativity, but a fashion designer or a fashion house cannot run on creativity alone. This glamorous industry is incomplete without being business minded.

Fashion marketing is quite similar to marketing any product. Integrating brand into the product is something always popular in the fashion world for many popular retail fashion products. Fashion marketing can be perceived in two ways; one is marketing for the fashion conscious consumers and the other is marketing to distribution channels such as retail franchises. Fashion marketing basically focuses on promoting, publicizing and increasing awareness of a particular brand or designer. A person pursuing a career in this line should have the skill of strategically pushing a product into the limelight. A fashion marketer should be able to recognize the target audience and the needs of the consumers. This information will be the base point on which the strategies will be developed. Advertisements, public and media interaction, social media, events and magazines are used by a fashion marketer intelligently to create awareness. 

Fashion communication is an emerging career line that is gaining space in the market. It has a lot to do with the business side of fashion designing and so it is bound to share similarities with fashion marketing. As the name suggests, it is all about communication, or more accurately mass communication. In this globalized world and constantly changing trends where styles keep changing by the minute, communicating a particular brand or designer in a unique and impactful way is the priority. Through the use of mass communication, brand labels or designers are promoted. Just as it is with fashion marketing, fashion communication uses advertisement, promotion, social media, print and videos to get the message across.  

In order to gain successes in these two professions an individual needs to have a strong background in fashion education. They need to possess knowledge about every aspect of the fashion industry, the business as well as the creative part. The MBA in Fashion Management at the Whistling Woods Neeta Lulla School of Fashion does just that. Aspirants are introduced to the fundamental business concepts along with the application of commercial practice, which is required before entering the world of fashion.